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AppleGraphic Design

Give people wonderful tools, and they’ll do wonderful things

Apple's best animation

It is my favorite animation from Apple. The shapes are blending together seamlessly, they live in a colorful family. Smooth edges become dots, sounds and clicks. Thank you Apple.

From Dandad.org: "This value is at the core of everything Apple does. Whether it’s a hardware product, a software experience or a service, flawless design has, is, and always will be part of the DNA of the company. Wonderful Tools is a delightful visual journey that celebrates this design principle, through the shapes of Apple’s most iconic products, software experiences and services."

Presented during Apple September Event 2019

www.dandad.org

Published Apr 21, 2026